The Seletar Mall
Social Media Marketing
Platform:
Objective: To significantly increase The Seletar Mall’s visibility
Results: Monthly Follower Growth: Consistent 19% | Monthly Reach: Averaging over 19K | Monthly Engagement: Surpassing 2.1K interactions
The strategy reimagines The Seletar Mall’s digital presence by fostering authentic human connection and shared experiences. The goal is to shift the perception of the mall from a transactional retail space to a vibrant, familiar “third home” within the community.
Core Pillars:
– Community-Driven Storytelling: Content is rooted in real, relatable moments from everyday mall life—capturing the human side of retail through interactions, routines, and heartfelt experiences. This fosters emotional resonance and a stronger sense of belonging.
– Trend-Relevant, Real Content: By blending trending digital formats with genuine shopper stories and campaign-led narratives, the content feels both current and deeply familiar—bridging relevance with authenticity.
– “Third Home” Brand Positioning: Beyond commerce, the mall is positioned as a beloved gathering space—a welcoming third place where people connect, unwind, and celebrate life’s small joys. This narrative invites deeper digital engagement while reinforcing foot traffic.
The strategy reimagines The Seletar Mall’s digital presence by fostering authentic human connection and shared experiences. The goal is to shift the perception of the mall from a transactional retail space to a vibrant, familiar “third home” within the community.
Related Videos
@theseletarmall Get your chef’s hat ready because you’re in for a treat! 🧑🍳 Interactive activities combining culinary delights with artistic creativity awaits you at our Edible Artistry Festival. Hurry down to redeem your passes now! 🍭 🍬 Palette & Palate, The Seletar Mall Atrium L1 🍬 23 July - 5 August 2024 🍬 Spend a minimum of $40 in a single same-day receipt to redeem 1 entry pass! ⭐️App Exclusive: Redeem 1 entry pass with 100 Great Rewards points (applicable Mon - Thurs) or 200 Great Rewards points (applicable Fri - Sun) on the Great Rewards app. #MyTSM #tiktoksg #Singapore #exploresg ♬ original sound - theseletarmall
@theseletarmall Of course we're also ✨ very demure, very cutesy, and very mindful ✨😉 #MyTSM #tiktoksg #Singapore #exploresg #mindful #demure ♬ original sound - theseletarmall
@theseletarmall No peeking! Watch our shoppers rely on instinct & teamwork to match the bubble tea drinks in sequence.🧋 Let us know what challenge we should take on next! ⬇️ @KOI Singapore @LiHO TEA @PLAYMADE #myTSM #bubbletea #bbt #game #streetinterview #exploresg ♬ original sound - theseletarmall