Most agencies start with a vision. SpoonX started with a bold choice. After Zaihui’s$200M funding round, expansion to Singapore was next. The original plan? Bring what worked in Zaihui into a new region. But reality hit fast, not everything translates across borders. The playbook that worked in China wouldn’t work the same way here. We had two options: force a strategy that didn’t fit or double down on what we did best, marketing. We went all-in on marketing, where we knew we could win. From that moment, SpoonX stopped being just an extension of Zaihui. We became our own force, a team unafraid to scrap the playbook, move fast, and carve our own path. And that decision? It paid off. Today, SpoonX is a revenue-generating, fast-scaling agency, proving that the best moves aren’t always the ones you plan for, they’re the ones you adapt to. We don’t wait, we move fast. But speed isn’t reckless; it’s about bold, calculated execution. That’s the DNA of SpoonX. We’re a company that makes bold moves, scales quickly, and never looks back. SpoonX proves that the right pivot changes everything. Now, let’s make a splash.