The Door

Social Media Marketing

Platform:

Objective: Increase brand visibility and generate leads

Results: Average monthly increase of 195.1%, translating to roughly 299 new followers each month | Consistently exceeded 50,000 reach from unique accounts monthly | Maintained a strong average of over 500 interactions per month | Successfully generated over 30 leads each month

Our approach centered on transforming the brand’s TikTok presence from static product showcases to a dynamic, engaging platform experience—building both visibility and emotional connection.

Core Pillars:

– Creative Product Storytelling: We moved beyond basic product shots by integrating trending formats, educational content, and aesthetic installation videos. This allowed the brand’s offerings to be presented in authentic, engaging scenarios—making them more relatable, shareable, and memorable.

– Building a Distinct Brand Voice: We crafted a recognizable brand personality through consistently humorous and relatable content. By featuring internal staff as on-screen talent, we humanized the brand and fostered audience trust. This strategy helped create a distinct, standout voice within the crowded TikTok landscape.

– Innovative AI-Led Ad Production: To scale efficiently and explore new creative frontiers, we introduced AI-generated video ads. These were tested for lead generation and engagement potential—laying the groundwork for a more agile, cost-effective advertising framework moving forward.

The Door

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