小红书蒲公英

Influencer Marketing

Platform:

Objective: Pre-event engagement and campaign promotion

Type of Influencers: Macro influencers (5,000+ followers)

Results for MoveFree: Influencers engaged: 40+ | Engagement: 100,000+ | Reach: 240,000+

Results for Miniso Singapore: Influencers engaged: 30+ | Engagement: 9,000+ | Reach: 180,000+

小红书蒲公英 = A compliant marketing channel for industries facing traffic restrictions on RedNote
  1. Beauty & Skincare Products: Skincare efficacy claims are easily restricted.
  2. Health Supplements: Functional descriptions often cross platform red lines.
  3. Offline Local Businesses: Use of sensitive keywords can rresult in zero visibility.
  4. E-commerce Platforms / Promotional Campaigns, etc.
  1. Official Certified Channel: Compliant publishing, reducces risk of traffic restriction
  2. Professional Content Review: Pre-screening by the platform ensures compliance.
  3. Transparent Data: Real-time monitoring and measurabble results.

Short-Term Campaigns:

  1. Ideal for seasonal promotions or new product launches.
  2. Core Value: Quickly generate buzz and precisely reachtarget audiences.

Monthly Evergreen Campaigns:

  1. Support long-term brand growth.
  2. Core Value: Continuously build brand equity and increase brand mindshare.
Build a User-Generated Content Ecosystenm:
Encourage users to create brand-related content (UGC), enabling ongoing brand exposure
Drive Platform Algorithm Recommendations:
Sustain content seeding for over 6 months to help the platform identify the brand as a “trending topic”.
Discover Potential Brand Ambassadors:
Identify highly compatible creators to support short-terncampaigns.
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