Aims to position the brand as a go-to destination for affordable, Michelin-level dining through sustained influencer collaborations that spotlight seasonal menu highlights and store promotions—ultimately driving consistent foot traffic and visibility across platforms.

Core Pillars:

– Ongoing Collaborations with Food & Local Lifestyle Influencers: Each month, five influencers in the food discovery and lifestyle space are engaged. This steady, high-quality output ensures continued visibility and relevance among audiences seeking unique, value-driven dining experiences.

– Seasonal Dish & In-Store Campaign Content: Influencer content is designed to showcase timely seasonal offerings and current in-store activations. Early-stage campaigns focus on crafting a compelling “affordable Michelin” brand narrative—emphasizing culinary quality, creativity, and accessibility to broaden the restaurant’s appeal.

– Multi-Platform Distribution for Sustained Exposure: Content is launched primarily on Rednote, and concurrently amplified across Instagram and TikTok. This cross-platform strategy ensures the brand maintains a consistent presence, reaching diverse audience segments and driving long-term traffic and engagement to the physical location.