We engage in ongoing collaborations with local lifestyle Key Opinion Leaders (KOLs) to spotlight the salon’s signature beauty services and skincare products. The aim is to drive visibility and consumer interest through compelling content across Rednote and TikTok.

Core Pillars:

– Sustained Local KOL Partnerships: Each month, we collaborate with four lifestyle KOLs. This consistent engagement ensures a steady flow of relatable, high-quality content that keeps the salon’s unique offerings in front of a beauty-conscious audience.

– Before-and-After & Product Trial Content: Content focuses on clear treatment transformations—showcasing before-and-after results of in-store services—alongside first-hand skincare product trials. This approach builds trust and delivers measurable proof of efficacy, boosting both interest and credibility.

– Multi-Platform Amplification: By publishing across both Rednote and TikTok, we capitalize on each platform’s unique advantages—Rednote’s product discovery ecosystem and TikTok’s reach and entertainment value—to maximize brand exposure and engagement with a diverse audience.