Leverages precisely coordinated influencer activations to generate immediate impact and amplify brand presence. It focuses on dynamic video content showcasing products and physical locations, strategically disseminated across key social platforms to achieve robust Food & Beverage visibility and engagement.

Core Pillars:

– Coordinated Influencer Activation for Concentrated Impact: A curated group of seven influencers was engaged for a synchronized launch-day content rollout. This coordinated approach ensured maximum initial impact and collective amplification of the brand’s message at a critical time.

– Immersive Video Content Highlighting Product & Location: Content creation prioritized video formats, specifically designed to vividly showcase the product in an engaging manner alongside compelling visuals of store locations. This approach fostered an immersive brand experience, connecting the offering directly with its physical presence.

– Strategic Multi-Platform Dissemination for F&B Engagement: Content was strategically published across Instagram, TikTok, and Rednote. This multi-platform distribution leveraged the unique strengths of each channel to secure strong visibility and drive high levels of engagement within the Food & Beverage sector.