To help the brand stand out in a competitive and sensitive category, we partnered with 19 health-conscious female influencers aged 30 and above to position the clinic as a premium health screening destination in Singapore.

Through carefully crafted influencer storytelling and a highly curated visual experience, we successfully shaped a distinctive brand image — one that resonates with mature audiences seeking exclusive, comfortable, and professional wellness services.

Core Strategic Pillars:

– Targeted Influencer Engagement with Mature, Health-Focused Audiences: We collaborated with 19 carefully selected female influencers aged 30+, each known for their focus on health, wellness, and lifestyle credibility. Their authentic voices helped build trust and directly connected with the clinic’s ideal clientele.

– Immersive Visual Content Showcasing Luxury & Transparency: Influencers captured the sophisticated clinic environment and seamless check-up process, conveying both professionalism and comfort. This content reinforced a VIP experience narrative, making the clinic aspirational yet approachable.

– Rednote-Exclusive Execution for Aspirational Impact: By focusing entirely on Xiaohongshu (Rednote), we positioned the clinic as a “Singapore High-End Health Screening Center” and “VIP Lady’s Health Destination” within a platform known for luxury discovery and lifestyle influence — ensuring both precision targeting and cultural relevance.