We focus on consistent collaborations with local lifestyle KOCs and KOLs to boost visibility for an Australian brand on Rednote (小红书), building strong product affinity and positioning it as a must-have in everyday routines.

Core Pillars:

– Ongoing Local Influencer Partnerships: Each campaign activates 10 lifestyle-focused KOCs and KOLs in Singapore. By engaging a consistent mix of trusted local voices, we ensure a steady stream of authentic, community-driven content that enhances brand presence and builds trust over time.

– Tailored Content Featuring Everyday Essentials: Influencers produce “good find” style content, seamlessly integrating the brand into relatable formats like “Watsons Must-Buy” recommendations. This soft-sell approach is adapted to each influencer’s niche and audience, subtly reinforcing the product’s value and relevance in a familiar shopping context.

– Rednote-First Strategy to Seed Interest and Drive Discovery: Rednote serves as the central platform for content distribution. Leveraging its powerful discovery engine and word-of-mouth ecosystem, we drive targeted awareness and foster organic product interest (“种草”) among Singaporean consumers, laying the groundwork for long-term brand growth in the market.