Sands Wellness Extravaganza Fitness Dance
Influencer Marketing
Platform:
Objective: Pre-event engagement and campaign promotion
Type of Influencers: Macro influencers (5,000+ followers)
Results: Average monthly influencers engaged: 14 | Average monthly engagement: 8.8k+ | Average monthly reach: 1.5M
To generate buzz and drive real-world attendance for Will Liu (刘畊宏)’s meet-and-greet at Marina Bay Sands, we executed a hyper-local influencer marketing campaign focused on pre-event amplification and real-time engagement.
Core Pillars:
– Hyper-Local Influencer Engagement for Targeted Reach: We collaborated with 14 local lifestyle influencers, carefully selected for their relevance to the target audience. Their established presence within the local community ensured strong resonance and credibility when encouraging public participation in key segments of the event, including the on-site workout session and concert.
– Integrated Pre-Event Hype & On-Site Activation: Influencers were involved in both pre-event promotion and live coverage, creating content that built anticipation while offering real-time glimpses of the event experience. Their active participation helped drive foot traffic and created a sense of FOMO among their followers.
– Multi-Platform Content Amplification: Rednote was used as the main platform for content rollout, with parallel posts shared across Instagram and TikTok. This cross-platform strategy significantly extended reach, resulting in a total exposure of 1.5 million views across all channels.