To effectively reach and engage key user segments, we executed a highly targeted KOC (Key Opinion Consumer) campaign, focusing on both Chinese and Malaysian Chinese audiences.

By collaborating with 28 culturally relevant KOCs, the campaign was designed to highlight affordable, high-value packages and free data offers — messages that strongly resonated with the target demographic. Our platform of choice, Rednote, was used strategically to maximise visibility and drive registrations.

Key Strategic Pillars:

– Culturally Aligned KOC Selection: We partnered with 28 Chinese and Malaysian Chinese KOCs to ensure messaging authenticity and relevance. This alignment fostered trust and engagement within specific audience communities, creating a credible path to user acquisition.

– Value-Driven Content That Converts:KOCs spotlighted key offerings such as low-priced, high-traffic packages and exclusive free benefits. Content was crafted to emphasize affordability and utility — addressing user pain points while highlighting strong incentives to register.

– Platform-Focused Execution on Rednote: We concentrated promotional activities on Rednote, a platform with strong traction in Chinese-speaking communities. The content included clear calls-to-action designed to convert visibility into actual user sign-ups, capitalizing on Rednote’s discovery features and engaged user base.