Strategy
More than planning—it’s crafting a roadmap that bridges your brand to its audience. Leveraging our deep expertise in both Western and Chinese digital landscapes, we design strategies that resonate across cultures and platforms.
Our Strategic Approach Includes:
MARKET &
AUDIENCE
ANALYSIS
Identifying opportunities by understanding your industry landscape and target demographics.
PLATFORM-
SPECIFIC
PLANNING
Tailoring strategies for platforms like TikTok, Instagram, RedNote, and Dianping to maximize engagement.
CONTENT &
CAMPAIGN
DEVELOPMENT
Creating compelling narratives and campaigns that align with your brand's voice and objectives.
PERFORMANCE
METRICS &
OPTIMIZATION
Setting clear KPIs and continuously refining strategies based on real-time data and feedback.
We don’t believe in one-size-fits-all. Every strategy we craft is tailored to your business goals—backed by research, shaped by creativity, and optimized for impact.